A1 Skills Development

 At the beginning of this project, I was given a brief to promote Canon's new product around the theme of Journeys for their campaign. Once I was given the brief, I began to do some client research to develop an understanding of who Canon was and what they do. This gave me guidance on what I am doing as well as starting to generate ideas for this project. Once I did some research into the client, I wanted to see what advertising products Canon has produced to promote other products and I wanted to see if they had a certain type of way they liked to promote products or if there were any differences in each product. They have produced a variety of advertisements like print adverts, magazine covers and advertorials. The print adverts had a lot of similarities and the same with the magazine covers but there weren't a lot of advertorials which tells me that it wasn't a popular form of media. This is what lead me to go with creating a print advert and a magazine cover. After look...

 Feedback After finishing the products, I needed to get some feedback for them as this will help me gain some insight on what the client might think of the product. So I created a Google form document that included images of both products and questions underneath them. First, I started with the print advert and then the front cover. Print Advert First, I wanted to know what people liked about the advert. They said they liked the main image, the quality, the design and the colours. This tells me that the client will also like the print advert if the audience likes it. This also tells me what I did well on and what I can keep doing next time.  Not only did I want to know what my audience liked about the print advert, but I also wanted to know what they didn't like. A few people said that there was nothing that they didn't like however some people didn't like a few things in the print advert. Some people thought some areas were a bit empty and the writing under the camera wa...

28th February 2023 Today I started to edit the print advert as I felt this was the best way to learn how to use photoshop and be prepared for the magazine covers. Before I started, I uploaded all of the photos I had taken onto the computer and I went through all the photos and sorted them by the ones I wanted to use and those I didn't want to use. Once I had done that, I opened up photoshop and I had no idea where to start. This was my first time using photoshop and I had no idea what to do or what the tools were or what they did. Before I started, I asked people around me to show me everything and how it works. Once I started to understand everything, I decided to start editing my print advert.  Before screen recording, I used the magnetic lasso tool to select the purple on the amethyst and I learned what I could do once I selected a section. From that, I decided to add more purple to the amethyst. At the start of this video, you can see that I am using the magnetic lasso to selec...