The Brief

 Our client is the NHS. On the 10th January 2022, they had launched a multimedia Better Health campaign. It was launched in order to encourage younger children to eat better and healthier. They are also aiming to support families to find a method that will make it easy and accessible to maintain a healthier diet. The campaign has a record rise in obesity within children at the start of the pandemic. 

Our client wants us to 'produce a creative response to one of the themes in the Better Health Campaign' and aim for a new audience. These themes include eating healthy, getting active and quite smoking. Our primary audience is for the younger people aged between 16-20. They are aiming to get younger people more aware of the benefits of staying healthy as well as the risks of not staying healthy. They want to encourage our primary audience to be more involved in the campaign to improve their health and wellbeing for a greater result. 

Celebrating the new launched of the Better Health Campaign, the organisers want to increase their audience participation and promote it to a younger generation. In the future, they are planning a series of event to show how the creative practitioners are responding to the three themes of the campaign.