Project Rational

 Pitch Presentation

Presentation and Analysis of Results

This question tells me what our audience liked about our idea and how we're goin to do it. Our audience like how it is 'age appropriate' and how 'everyone can get involved in this campaign'. This tells me that our target would also feel this way as well as obtain the information we are trying to spread around the UK. This makes me feel confident that the idea will work and it will feel inclusive for everyone.

I asked this question to get an understanding of what our target audience might not like about the audience. As shown on the right, the answers show that there wasn't anything that our audience didn't like. This also makes me really confident about the idea for the advert and podcast. 

I asked this question to see if anyone was sold on the idea. It tells me if I had shown this to a real client, they would be sold on the idea. This allows me to ahead with the idea as well as start to plan what I am going to film and edited and decided what will go into the advert and podcast.

Linking back to that question, I wanted to know why they were sold on the idea. The respondents were sold on it because ' it's unique compared to other ideas as well as 'the way it was presented.' The respondents also believe that getting active is important in people's lives and it should be broadcasted more. This tells me that getting active isn't shown a lot on social media or TV. This also tells me that people might want to it be promoted more.

We asked this question for the people that are unsure about it or they're not sold on it. From the answers shown, my target audience would prefer to see other types of exercise shown in the advert or mentioned in the podcast. It also tells me that my audience would love to the idea come to life. 

So I now know that my respondents liked the idea and that they were sold on it but what if there was something they wanted to change. Some people were unsure about what they would change about but like the last question, some people would want more sports include so our audience can see a wider range of activities they can do and not just dance. 

The answers to this question tell me what our target audience could possibly want to see in the advert and podcast. Again, they would like to see a wider range of sports included as well as see the podcast come to life. This also tells me that my audience is really interested in listening to the podcast and seeing if there are some questions answered.

However, some people aren't so sure about the podcast idea. They don't know how many people would listen to it. We know that some people enjoy listening to podcasts but some people aren't that interested in listening to podcasts either. This may be something to think about

From this audience feedback, I have learnt that the advert would do great as it reaches the target audience by including what they normally do in their day-to-day life, scroll through TikTok. It also tells me that this will bring people's attention to the advert as well as inform them how exercising can change their life. This will also inspire them to try and give exercise a go. I also believe that I should include other exercises for people that are interested in other sports. This will help us reach a wider audience as well as share a variety of sports that anyone can do. I feel like the podcast idea would work as it will be answering questions that people have about staying healthy and exercising but we also don't know how many people would listen to it. Overall, I feel like this survey has made me feel really confident about the plan for the advert and podcast and it has also given me a better understanding of what my target audience could possibly want.