A1 Skills Development

21st February 2023 Today was the first day of shooting. I decided to go to The Winter Gardens to go and take some shots for the magazine cover. I went with my team so I could get a variety of photos as well as some behind the scene shots. I walked through the whole museum and took as many photos as I could. However, with it being a public space, there were a lot of people there so I had to make sure that I didn't get anyone in the shot. There were also a lot of children there as well running about so I also had to be careful with the equipment and to make sure no children were in the shots as well. I would either take photos where there weren't a lot of people or no people at all or I would just wait until no one was in the shot. I also made sure to take a variety of angles and to be careful with the lighting and the reflection in some areas of the museum. The PowerPoint below shows the images I had taken as well as behind the scene shots that were taken. 21st February Phot...

Now that I have done the creative elements of this project, I had to start the logistical elements to help keep me organised. It'll keep me organised by reminding me of the equipment I need, who is going to be part of this project, and where I am shooting. It also provides evidence that I have been given permission to take photos in certain locations, and the risks that each location will have which helps us have an understanding of how we can control any situation that will take place in these locations as well as evidence that everyone has agreed to take part in the project or have their photos taken.  Resource List   Personnel List Contributor Release Contributor Release Form.pdf from Katie Moon Location Scouting Locations.pptx from Katie Moon The PowerPoint above shows the locations that we had in mind as well as reasons why we would use and not use these locations location scouting.pdf from Katie Moon Location Release Location Release.pdf from K...

Before I could start the production, I needed to start the pre-production elements for this project. So I decided to start with the creative elements of my ideas which meant that I had to create a flat plan for both the print advert and magazine cover. Below are some images of my flat plan which gives a visual representation on what I have in mind.  Flat Plan Magazine Cover The image above shows a flat plan of the magazine cover that I have in mind. The background of the magazine cover will be a collage with the product image in the middle of the page and at the top of the page, there will be a title in big bold letters. Under the image of the product, it will be split into two sections. The left side will include text explaining the details of the product, trying to convince the audience to purchase this product. The right side will include images which will show the quality of the camera. Print Advert The print advert will have a portrait image as the background. In the top left ...

 Pitch The next step of the project was to present my pitch on my idea for this campaign. The PowerPoint below is my pitch presentation which I have shared with my audience along with a link to a questionnaire about the pitch. The pitch presentation includes the client research, subject matter, my idea as well as a schedule that we will follow in order to get the project done within the deadline. Canon - Journey.pptx from Katie Moon Feedback The PowerPoint below shows evidence of the audience feedback for my pitch. This explains what questions I asked and why as well as gaining knowledge on whether I should go ahead with the ideas. It also gives feedback on my pitch and how I can improve it next time. Pitch Feedback.pptx from Katie Moon

 Canon They are a renowned technology company that was established in 1937 and is committed to assisting individuals in reimagining and expanding the realms of what is conceivable through imaging.  They are committed to helping people push boundaries and reimagine what can be possible through images. Throughout its 80-year history, its constant innovation has kept them at the edge of imaging excellence, allowing them to create market-leading technology that will support future demand from photographers, videographers, office workers, professional printers, medical imaging specialists and so much more.  They use imaging technologies to expand beyond the robust product line-up to their current offering and to cultivate new business sectors where their imaging technology can extend the boundaries of what is possible. This encompasses developments in satellite technology, medical research, expanding uses for print and industrial equipment, and network video cameras, all of wh...

Brief Canon has created a campaign theme for a new camera they have just launched. This new campaign will be called 'Journeys'. They chose this theme to emphasise how photography, on its own, is just as creative as any other type of art, design, or media.  They want me to create an advertorial magazine that will promote the new camera. This magazine is going to be free and accessible to all Canon retailers as well as keeping the purpose of attracting an audience that is into photography and showing Canon products through entertaining advertorial content. The product should be: a front cover of an advertorial magazine a conventional print advert an advertorial article for the magazine The advertorial is targeted at young people from the ages of 15 to 25 year-olds. This is because they aim to encourage young people to gain a brand allegiance to all Canon equipment and services. The key parts of this brief are the theme, the types of products they want, and the target audience. Th...

Final Products NHS Podcast NHS Podcast   I created a didactic podcast to teach people more about exercise and healthy eating. To find out what my audience would want to know more about I set up a Google Form asking one question, 'what questions do you have about exercise or eating healthy?' which allows us to engage with the audience. I thought a podcast would be a great form of media because it allows the audience to listen to it whenever and wherever they are. Plus there are a variety of platforms that a podcast can be uploaded on so the audience can use their preferred platform to listen to the podcast In this podcast, there had two hosts, me and Henry. Once the questions were in, we did research on each question so we were prepared to answer the questions and produce the podcast. Before we recorded our podcast, I suggested that we do it in an uplifting and relaxed tone of voice as this will help grab the audience's attention and motivate them to be relaxed and inspired ...